The Treatment Sheet

The Magazine:  KJ  aka Kicking JukeBox

Target Readership:  KJ is the new magazine that offers its target reader, aged between 15 and 18 but the magazine may also be read by younger or older readers as well because of what they find interesting in the magazine.  The readers of KJ might be able to provide their own source of income so that they are able to pay for the magazine. However if they can’t then the price is low enough that they could borrow the money from parents or guardians. I am keeping the price low, £2.00. KJ readers have grown up with the help and support from adult figures to grow and learn. With this support from older authority figures they have grown up with examples always being set for them. So the target audience is mature, but at the same time want something fresh and new. The KJ reader is one who enjoys music and topics surrounding music.

Form and Style:  KJ is an A4 full colour magazine which contains interviews and gossip from and on bands, artists and new bands, also reviews, fashion and new albums. Covers use colours such as blues, greens and yellows. On occasion, KJ will feature famous artists on the front cover; these will be female role model such as Hayley Williams. Cover lines show the magazine to be vibrant and contemporary, talking about facts, gossip and news such as new bands. They will also include details of special offers and competitions such as winning backstage passes to a concert. Graphics used are bold and catchy and the cover will not be cluttered but nevertheless have the feeling that you will be getting value for money. The magazine will sell at £2.00, an average price for a music magazine that will include such features as interviews ect.

Themes and Typical features:  KJ will have many regular features typical to that of music magazines.  For example every issue will include CD reviews and an interview with someone from the music industry. KJ will also try to round up celebrity musician news, as well as reviewing the latest music, music videos ect. The writers will use language familiar to the target audience to make the magazine as useful and interesting as possible.

Potential advertisers:  A range of bands will use the magazine as an opportunity to advertise for up coming concerts or new CDs. As well as advertisements such as perfume or fashion, for example, Vans.

Editorial Team:  The editorial team for KJ will be made up of experienced writers and designers. The team will be made up of a range of men and women. Most of the magazine will be written by them, however readers of the magazine will also regularly be asked to contribute their ideas such as opinions on latest albums. The aim of the team is to bring fresh ideas to the target audience whilst also giving them the information and facts that they will receive from the magazine as a whole.