NME had an average weekly circulation of 33,875 in the six months to the end of June, according to figures released today by the Audit Bureau of Circulations.
Rivals to NME also suffered in a bad set of results for entertainment titles. Circulation of Bauer's Q Magazine dropped 10.7 per cent compared to the first half of 2009, taking it to an average of 89,450 per issue.
NME's sister title Uncut fared slightly better but still it fell with a 3.2 per cent year-on-year drop to a monthly average circulation of 74,067. Bauer's heavy metal weekly Kerrang! increased its average per-issue circulation by 1.8 per cent to 44,013.
Music magazines (percentages represent year-on-year change)
The Fly - 108,207 (0.4%)
Mojo - 91,678 (-6.2%)
Q - 89,450 (-10.7%)
RWD -78,867 (1.7%)
Uncut - 74,067 (-3.2%)
Classic Rock - 70,323 (0.0%)
Metal Hammer - 44,034 (-4.3%)
Kerrang! - 44,013 (1.8%)
New Musical Express - 33,875 (-17.3%)
These figures are from Press Gazette.
These figures show that when i make my magazine i will have to keep in mind how my magazine will circulate. If the figures of my magazine drop then i will have to keep it mind how i can rise them again. After looking at these figures i now know that if my magazine is kept at a suitable standard of quality then my target audience will be continually interested.
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